Callicarpa americana

American Beautyberry

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Item #:
Pot Size: 4"x4"x5.5" pot

Plant Description

Naturally occurring in moist woodlands throughout the southeast, Beautyberry is a large, open shrub with a habit similar to Forsythia. But in early fall the non-showy white flowers have matured into eye-popping clusters of brilliant lavendar purple fruits. Branches look like there are 2 inch wads of grape bubblegum at every node. It is very showy. For best effect, grow Beautyberry in moist soil in full sun or light shade. To make a shorter and super berry-laden plant, every 3-4 years in late winter, cut shrubs down to 6 to 10 inches. This will result in shorter, denser 4 foot stems with good flowering and fruiting for the fall. Butterflies visit the mid-summer flowers and birds will eventually eat the fruits in late winter.



Rain Garden

Showy Berry Fruit           

Good Fall Color

Deer Resistant

Butterfly Plant

Native Plant

Ease of Culture

Easy to grow

Plant Type



Light Exposure

Mostly sunny, Half and half, Full sun, mostly shady

Soil Condition

Organic, Average

Moisture Tolerance

Moderately moist, Moist


full quart


36in or taller


Flower Color          


Bloom Time

Early summer



Hardiness Zones

7, 8, 9